The South Beach Wine & Food Festival (SOBEWFF) 2025, taking place from February 20–23, 2025, in Miami Beach, Florida, is set to transform South Beach into a culinary paradise. As one of the nation’s premier food and wine events, this four-day extravaganza will feature over 105 events including walk-around tastings, intimate dinners, brunches, and masterclasses—drawing foodies, celebrity chefs, and over 65,000 attendees.

A key element of the festival’s success? Spokesmodels—engaging brand ambassadors who bring energy, charm, and expertise to create unforgettable brand experiences. This SEO-optimized article explores their pivotal role, highlights major brand activations, and provides a preview of SOBEWFF 2025’s must-see events.

Spokesmodels: The Face of Brand Sponsors

At SOBEWFF 2025, spokesmodels will serve as dynamic representatives for top-tier sponsors including Capital One, Goya Foods, Southern Glazer’s Wine & Spirits, and American Airlines. These promotional models—often sourced through agencies like VLR Group Promotions or ATN Event Staffing—are trained to embody brand values, engage diverse audiences, and amplify sponsor visibility.

Whether guiding guests through tasting tents or hosting interactive brand activations, spokesmodels create memorable connections and contribute to the festival’s vibrant atmosphere.

They’ll be stationed in high-traffic zones such as the Goya Foods Grand Tasting Village and American Airlines North Tent, where they’ll showcase products, offer samples, and share brand stories. Their social media savvy—posting on Instagram, TikTok, and X with the hashtag #SOBEWFF—helps extend sponsor reach. With Miami’s multicultural audience, expect diverse spokesmodels who reflect the city’s inclusive vibe and enhance authenticity.

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Major Brand Activations Powered by Spokesmodels

SOBEWFF is known for cutting-edge brand activations, and 2025 will push boundaries with tech-forward and sustainable experiences. Spokesmodels will be front and center, guiding attendees and showcasing innovation.

Capital One (Presenting Sponsor):
Capital One will offer priority entry lanes for cardholders at key events like the Grand Tasting Village. Spokesmodels will direct guests to these exclusive perks and highlight curated tastings, reinforcing Capital One’s premium positioning.

Goya Foods:
As the official Latin/Hispanic foods sponsor, Goya will serve up samples from 45+ restaurants and 1,200+ products in the Grand Tasting Village. Spokesmodels will engage attendees with cultural flair and promote interactive cooking demos.

Southern Glazer’s Wine & Spirits:
At events like the Tribute Dinner honoring chef Dominique Crenn and vintner Gérard Bertrand, spokesmodels will enhance the luxury vibe by educating guests on wine pairings and rare spirits.

American Airlines:
Spokesmodels will spotlight American Airlines’ premium culinary lounges and partnerships. Guests at the Best of the Best event at Fontainebleau Miami Beach will be introduced to chef-curated dishes and fine wines.

Bevi:
Promoting sustainability, Bevi will install a hydration bar at the Miami Bakery Brunch. Spokesmodels will demonstrate reusable drink tech and highlight eco-friendly values.

Invesco QQQ:
From the Grand Tasting Village to the Miami Design District, Invesco QQQ will engage attendees with AI-powered platforms and kitchen-themed swag. Spokesmodels will facilitate photo ops and promote digital interactivity.

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Key Events Featuring Spokesmodels

Spokesmodels will shine at SOBEWFF’s most anticipated events, acting as brand connectors and crowd energizers.

Goya Foods’ Grand Tasting Village (February 22–23):
Spread across 135,000 square feet of oceanfront space, this marquee event will feature culinary legends like Rachael Ray, Bobby Flay, and Aarón Sánchez. Spokesmodels will assist with tastings, sponsor booths, and surprise concerts.
Tickets: $237–$279.

Mike’s Amazing Burger Bash (February 20):
Hosted by Rachael Ray, this event celebrates America’s favorite comfort food. Spokesmodels will represent brands like Schweid & Sons, offer burger samples, and drive social engagement for the People’s Choice Award.

Tacos & Tequila (February 22):
Aarón Sánchez will host this spicy celebration of Mexican cuisine. Spokesmodels will serve Tequila Cazadores and guide guests through a taco tasting experience featuring 24+ chefs.

Tournament of Champions (February 21):
Guy Fieri hosts this beachside showdown featuring past chef champions like Brooke Williamson and Mei Lin. Spokesmodels will support each team and keep the energy levels high.

Asian Night Market (February 23):
Closing the festival with flair, this event will feature chefs Andrew Zimmern, Jet Tila, and Aarti Sequeira—plus a live performance by Rev Run. Spokesmodels will showcase Asian street foods and sponsor experiences.

Best of the Best (February 21):
Held at the iconic Fontainebleau Miami Beach, this upscale tasting event will highlight dishes from 60 chefs and vintners. Spokesmodels will help guests navigate offerings and promote sustainability in luxury hospitality.

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Why Spokesmodels Are Key to SOBEWFF 2025

Spokesmodels do more than hand out samples—they build emotional connections. Their presence enhances brand engagement, drives social buzz, and leaves a lasting impression. With their ability to balance product knowledge, charisma, and cultural relevance, spokesmodels will be instrumental in ensuring that SOBEWFF 2025 is not just a feast for the senses—but also a festival of unforgettable experiences.

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